Both iPhone and iPad apps are synchronized with each other, making your personal identity come alive. The Internet and public space are continually interconnected with each other, and from both you can discover new interests while building your personal profile. Digital or analog, online or offline, there is no distinction on how your interests are defined because these worlds meet each other on both sides.

For the second graduation project at the Design Academy, I did research for a location based city application: how can you discover your own interest in public space? I focused on Amsterdam, and found out that with the same application as for the iPad, you will find your personal identity in public space. The additional element is the location based tool.

During my graduation period at the Design Academy in Eindhoven, I did an investigation on the origin of communication and social networks. I came to the conclusion that there is too much happening within this subject, and because of that I created a dynamic network application for the iPad. You collect all your existing social network data in one place, so you can intuitively discover other (new) interests by browsing, suggestions and decisions.

Together with Muse we created an iPhone app for Jiskefet to promote the new ‘Heb je nog geneukt’ tour in the Heineken Music Hall Amsterdam.

Appie from Albert Heijn is created by Muse and Icemobile. When working there I created some of the Appie easter eggs ideas and visualized the story.

In cooperation with Sarah de Ruijter, we made a visual identity for her mother as a personal coach. We’ve created a business card, letterhead and website.

When Bavaria was working on a new brand identity, they want to get more attention. Along with Philip Bogaerts and Lei Willems (Bylei) we’ve created a concept with containers on a event. The idea was to get a Bavaria experience with bar’s, music and lounge. During the music event Extrema Outdoor in the summer of 2008 the Bavara Life was a fact.