My journey with Albert Heijn began by Initiating the development of a new videoplatform called Appie Today. I spent several years working internally at the Zaandam office, dedicated to revamping the main app and website for online grovery shopping. This involved the visual identity, enhancing cross-platform navigation, and creating cleaner user interfaces for various sections like the homepage, bonus page, shopping list, order flow and many more. Additionally, I contributed to the launch several innovative digital products, such as specialty shops, new payment methods and AH Compact.