In collaboration with McKinsey, we successfully developed a groundbreaking online B2B food platform for Thailand, in partnership with Makro Thailand, a well-known and trusted brand among small food retailers in the region. Through extensive research on the local market, we identified specific needs and tested innovative concepts tailored to the Thai market, such as the ability to efficiently add hundreds of products to the shopping list at once. Despite the challenges posed by the pandemic, our global team worked remotely from home to build the entire app within a year.